Safe Use Syringe - CVS Pharmacy
2018 One Show Social Brief Finalist
This year’s Young Ones social brief was to create an innovative idea that raises awareness of the opioid overdose risk while reducing the stigma associated with it.
We decided raising awareness wasn’t enough, and it was time to actually do something about the opioid overdose crisis. So we created the Safe Use Syringe.
Case Study Video:
AD: Rachel Power
CW: Clay Schwieiring